Dollar for dollar, email marketing is one of the most effective channels at your disposal for making sales and generating repeat customers. Email is the backbone of customer retention, and a highly effective channel for connecting with your customers even after they’ve left your website.

A welcome email is one of the more important types of emails you’ll send to subscribers. Welcome emails are what you receive when you submit your email address to an online store—you’ve likely seen them in your inbox after creating an account or joining a newsletter.

We’ve put together essential advice on how to write a welcome email, including twelve stand out examples and six apps you can use to make your emails even more engaging…

Full article available here