Every ambitious Brand understands that they need “to do Amazon” and do it well in order to drive sales, profitably. However, that is easier said than done and requires experience, commitment and resources.
Amazon continues to grow at a phenomenal pace, yet we have seen some brands struggle with the recent past and the new challenges faced. A major factor being the failure to adapt quickly and appropriately to the demands of the new digital reality. Even mainstream brands can lose ground to insurgent digital competitors that have a digital first approach. To be successful, you need to adopt the correct strategy and have the performance marketing expertise to constantly analyse and optimise results to ensure you are getting the appropriate return for your marketing spend. Luzern is here to help. This guide outlines the advertising options Amazon makes available to Brands, with top tips on how to ensure your brand is performing at its optimum online to seize competitive advantage.